In spite of the fact there was no standard protocol for measuring cigarette yield until the 1967 F.T.C. Filtering tar and nicotine from the smoke became an industry fetish. By naming their filters with pseudo technological and comforting phrases such as: Selectrate, Micronite, Dual Filter and Miracle Tip, the companies were selling more than cigarettes, they were selling the assurance of safety. However, internal business records released decades later have revealed that it was set up as PR gesture to assure the public the companies were serious about the smoking and health issue and not as a serious effort to find out the truth about smoking and cancer.ġ955: Filter and Tar Wars The sale of filter tip cigarettes skyrocketed in the 1950s. Tobacco Industry Research Committee (TIRC) The Tobacco Industry Research Committee (T.I.R.C.) was formed in January, 1954 as an independent entity to carefully study the claims that smoking caused disease.
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